Why and how do support employees to improve their web presence?
Your workers will almost certainly have an online presence if they use digital devices at work. And by that, we mean any type of information discovered online and attributed to them. Some of your personnel (for example, digital strategists, marketers, influencers, and active social media users) will have meticulously created their social media presence. However, for the majority of people, their internet presence will have grown over time without any effort or preparation. This is neither incorrect nor unusual. However, if employees increase their internet profile, you will all profit. Creating a "professional internet presence" for your staff can help them better represent themselves and your firm. It's also not tough. However, the majority of your staff will need some training and structure to get it correctly. So, before you invest, consider the business justification for that type of training.
What are the benefits of having a professional internet presence for employees?
- According to global statistics, over 4.88 billion people utilize the internet. And the vast majority of thes (4.55 billion) are active users of social networking sites. However, you probably don't need these statistics to realize that the majority of your staff are already aware of social media.
- So, why should you formally teach them how to establish an internet presence? They must have enough informal knowledge to perform this themselves.
- Furthermore, what advantages would a professional web presence offer to the business?
These are all valid concerns that your stakeholders will want you to answer if you're pitching training. So here's the reasoning:
1. Develop excellent digital citizens
Responsibility, or "digital citizenship," comes with digital media
What exactly is digital citizenship?
Well, digital citizenship in the workplace is about providing your staff with the knowledge and abilities they need to act ethically in a digital environment.
We should all be mindful of how we speak online and the impact it may have on others. And encouraging your staff to act with others in mind and become good digital citizens is part of a larger duty of care package that many firms provide to their teams.
2. Exhibit standard
Employees that engage in online conversations efficiently and professionally create a strong statement about your company. They demonstrate that your firm appreciates and invests in technology, that you are forward-thinking, and that you are committed to generating high-functioning cybercitizens.
It demonstrates that you trust and appreciate your workers and believe they are capable of portraying your company in the best light. Because you educate them not just on how to utilize internet channels, but also how to use them in the most inclusive and courteous manner imaginable.
3. Extend your reach
Your staff may network and meet clients and prospects wherever they are in the world by developing an online presence. They can contact them through forums and groups where they spend their time and feel comfortable.A respectable internet presence also makes it easier for your staff to develop new connections and expand your company network. It also makes your company more visible.
4. Conduct your research
With a solid professional web presence, your staff will be better positioned to learn about trends, industry advancements, and industry influencers. Find out what other firms (your rivals) are doing.If you know where to go, this type of research may assist them in learning about what consumers desire, their pain areas, issues, and wish lists.
5. Promote your expert
You're fortunate if you have staff who know their subject, are strong communicators, and are comfortable sharing their talents and expertise.
Assist them in expanding their professional web presence so that they may share their knowledge with the rest of the world. Your credibility and third-party recognition will rise with theirs.
6. Maintain safety and security
The more you assist employees in becoming aware and educated cyber citizens, the safer your company will be. Data breaches and security issues pose significant challenges to your company.
Giving employees the tools to create a safe and secure online presence decreases the chance of their giving important information due to phishing or other cyber frauds.
7. Display your face
Your employees are your most valuable asset. Investing in online presence management training for your personnel allows you to communicate the human aspect of your firm with confidence.
8. Balance your personal and work lives
How your workers engage online may reflect negatively on your company. That is not to argue that their personal usage of social media should be monitored or controlled. Of course, they have the right to privacy
However, as an employer, you can assist them by providing them with the online presence management skills they need to separate their personal and professional personas if they so wish.
9. Enhance rather than introduce
Digital media is all-encompassing. And it's not going anywhere
Most, if not all, of your workers, are already active on social media and online networks. Giving them the ability to accomplish this more successfully is a simple and practical method of understanding this and making it work in your favor.
10. Educate your employee
All training is beneficial. Offering online presence management training to employees displays a commitment to their personal growth and professional advancement, especially if such skills aren't immediately related to their job.
Yes, it may bring up new professional prospects, but so will learning new skills. And opting not to train your staff because you're scared they'll become less... employable (and maybe quit) isn't an option
Every successful firm places a premium on personal development. Without it, your staff would feel underappreciated, neglected, and disconnected. Will they ever leave? Not at all. Absolutely.
